VISION
"Pioneering Initiatives for Excellence in Eye Care"
MISSION
"To efficiently provide access to world class quality products at affordable prices to 1.4 billion Indians "
Pillar 1: Create customer franchise
- Engage Ophthalmologists and ‘Channel Partners’ of Markets, with a Focus on ‘Uncovered’ Markets, To Make Them Supporters of Our Brands Every Time A Patient Approaches Them..
- Create an Institution Of Patients Awareness Campaign in India in the field Of Ophthalmology..
- Become Scientifically advanced knowledge provider.
Pillar 2: Innovation
- Health care is dynamic and ever changing field where new technology and clinical research drive the delivery of highest quality care
- We stay up-to-date of the latest technological advances, provide continuing education and training
Pillar 3: Develop Scientific Knowledge Ambassadors
- Recruitment & Training of Ambitious and Educated people who are able to make an impact on their own Life and the customers we serve.
- It enables us to cover more patients each year and offer more patients the benefits of our products & drugs.
Pillar 4: Cost consciousness
- We are committed for improving access to essential medicines.
- We provide superior quality, technologically advanced, cost-effective medicines.
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